Kitzbühel Polo was established with the initial Snow Polo Tournament in January 2003. Starting with 4 international teams and 1,000 visitors in year one. The winter event has established itself as one of the leading global polo events, reaching 8 international teams and 15,000 spectators by 2016.

Kitzbühel Polo was started by Reto and Tito Gaudenzi, whom both operate polo events around the world. To day Lifestyle Events & Companies operate Kitzbühel Polo, which is lead by Tito Gaudenzi, who apart from being a polo organizer is also a successful polo professional. Kitzbühel Polo is a partner event with Miami Beach Polo, St. Moritz Polo, Baku Polo as well as Grand Champions Polo Club, Wellington and Aspen Polo.

In 2016 the first Polo Club Kitzbühel was founded and will function as the official host of the Bendura Bank Snow Polo World Cup Kitzbühel.

Furthermore Lifestyle Events & Companies have plans to initiate a high goal summer polo event starting 2020.